Accessorize your life with Atoosa jewelry

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We create modern high-quality jewelry made from 925 Italian silver and grade one white zircon stones with a focus on timeless designs, local production, and responsibly sourced materials.

My Story

I'm Atoosa Samadi, born in Tehran in 1989, I always had a passion for design and the beauty of gemstones. After completing my studies in management at Tehran University, I worked for 3 years with my father as a food importer. While the work was interesting, I knew that my true passion lay elsewhere. It was then that I made the decision to pursue my dreams and enrolled in a jewelry design and precious and semi-precious gemology course.

The course opened up a whole new world for me. I was fascinated by the intricate beauty of each gemstone and the endless possibilities that lay within them. After graduating, I teamed up with my sister, Mahsa, who was studying a PHD in business management, entrepreneurship, and innovation in London. We both shared a passion for jewelry design and decided to open our own jewelry workshop.

We were determined to ensure that our products were of the highest quality and production standards, and after much research, we decided to set up our workshop in Istanbul. Our brand was registered under two different names in London, and we began producing high-quality jewelry made from 925 Italian silver and grade one white zircon stones. The precious and semi-precious stones that we used were handpicked from the best collections available.

Our journey has not been without its challenges, but we have always remained committed to our core values of customer satisfaction and quality. We have a group of creatives and artists who design our products with love, and every piece is made with the utmost care and attention to detail.

Today, after ten years of dedication, we are proud to be one of the top luxury fine silver jewelry brands at the international level. We participate in most of the jewelry exhibitions in Istanbul and London and are delighted to provide the best and highest quality products to our valued customers.

Our journey has been an incredible one, and we are excited to see what the future holds for our brand. We invite you to join us on this journey and discover the beauty of our high-quality jewelry collections.