my name is Atoosa Samadi, and I was born in 1989 in Tehran, I always had a passion for design and the beauty of gemstones. After completing my studies in management at Tehran University, I worked for 3 years with my father as a food importer. While the work was interesting, I knew that my true passion lay elsewhere. It was then that I made the decision to pursue my dreams and enrolled in a jewelry design and precious and semi-precious gemology course.

The course opened up a whole new world for me. I was fascinated by the intricate beauty of each gemstone and the endless possibilities that lay within them. After graduating, I teamed up with my sister, Mahsa, who was studying a PHD in business management, entrepreneurship, and innovation in London. We both shared a passion for jewelry design and decided to open our own jewelry workshop.

We were determined to ensure that our products were of the highest quality and production standards, and after much research, we decided to set up our workshop in Istanbul. Our brand was registered under two different names in London, and we began producing high-quality jewelry made from 925 Italian silver and grade one white zircon stones. The precious and semi-precious stones that we used were handpicked from the best collections available.